Creative Ad Copywriter (AI-Augmented) (Agra)

Job Title: Creative Ad Copywriter (AI-Augmented) Company: Oswaal Books and Learning Pvt. Ltd. Location: Agra (In office) Experience: 2–4 years Compensation: Best in industry for the right talent About Oswaal Books :- For 50 years, Oswaal Books has been India’s most trusted name in exam preparation — helping millions of students crack CBSE, ICSE, JEE, NEET, and more. We’re now rebuilding the next 50 with AI, professional management, and a sharper playbook. If you want to do your best creative work at scale, you’ll find few better places. The Role:- We’re hiring a copywriter who is genuinely creative — not someone who outsources their thinking to ChatGPT. We want someone who can stare at a blank page, find the human insight buried inside a product, and write an ad that stops the scroll. Then use AI to do it ten times faster and ten times better. If your first instinct when given a brief is to prompt an AI, this role isn’t for you. If your first instinct is to ask “what does the customer actually feel right now?” — keep reading. What You’ll Do:-
- Write high-performing ad copy across Meta, Google, Amazon, YouTube, influencer scripts, and offline campaigns
- Build campaign concepts grounded in consumer psychology — for parents, students, and educators across India
- Use AI tools (Claude, ChatGPT, Midjourney, etc.) as a force multiplier, not a crutch — to ideate faster, A/B test more variations, and ship better work
- Partner with performance marketing, design, and category managers to translate business goals into creative that converts
- Develop distinct brand voices for our exam-prep flagship line and our Lil Legends early learning brand What We’re Looking For:-
- 2–4 years writing ad copy in an agency, brand, or D2C setting — with a portfolio that proves it
- Deep curiosity about why people buy — behavioral economics, persuasion frameworks, cultural insight
- Strong fundamentals in advertising and marketing (you’ve read Ogilvy, Sullivan, Sharp, or you’ve earned the equivalent through doing the work)
- Native-level English; working Hindi is a strong plus given our audience
- Comfort with AI tools as part of your daily workflow — you should be able to show us how you use them
- A point of view. We don’t want safe copy. We want copy that makes the founder, the CMO, and the customer all stop and read twice. What Will Disqualify You:-
• AI-generated portfolios with no original thinking behind them
• Copy that sounds like every other brand
• Inability to explain why a piece of work performs Why Join:-
• Work directly with the CEO and senior leadership on brand and growth
• Category leader scaling toward IPO — your work reaches millions of Indian families
• Real creative ownership, not committee-driven copy
• Best-in-industry compensation for the right person To Apply:- Send your resume at along with 3 ad campaigns you’ve written that you’re proud of — and one line on why each one worked. Apply on Kit Job: kitjob.in/job/4lc61o