Digital PR and Outreach Specialist (US Market) (Ajmer)

Company Description We are a leading addiction treatment center in Los Angeles dedicated to providing compassionate, evidence-based care for individuals struggling with substance use and co-occurring mental health disorders. Our mission is to restore lives through ethical treatment, clinical excellence, and community partnership. We are seeking a Digital PR & Outreach Specialist who can elevate our brand visibility, strengthen referral relationships, and build authoritative digital presence while maintaining strict compliance with healthcare marketing standards. Position Overview: The Digital PR & Outreach Specialist will lead strategic digital public relations, placement acquisition, and partnership outreach efforts to expand our online authority and community footprint. This role requires a solid understanding of SEO, media relations, healthcare compliance, and relationship-driven outreach. You will collaborate closely with the SEO, content, admissions, and leadership teams to position our treatment center as a trusted authority in addiction recovery across Los Angeles and nationwide. Key Responsibilities Digital PR & Media Outreach
- Develop and execute digital PR campaigns to secure high-quality media placements and backlinks
- Pitch expert commentary, data stories, and thought leadership content to journalists, podcasts, and industry publications
- Build relationships with local and national media outlets covering healthcare, mental health, addiction, and wellness
- Monitor media opportunities such as and other journalist request platforms Strategic Outreach & Partnerships
- Identify and secure partnerships with healthcare providers, therapists, sober living homes, nonprofits, and community organizations
- Conduct ethical outreach to relevant directories, professional associations, and recovery resources
- Strengthen referral networks within Los Angeles and Southern California
- Coordinate co-marketing initiatives and community engagement efforts SEO & Authority Building
- Collaborate with the SEO team to acquire high-authority, relevant backlinks
- Identify broken link and resource page opportunities within the behavioral health space
- Support content-driven link building campaigns
- Track domain authority growth, referral traffic, and keyword impact Reputation & Brand Management
- Monitor online brand mentions and coordinate responses where appropriate
- Support review acquisition strategies in compliance with healthcare regulations
- Protect brand reputation through proactive communication strategies Compliance & Ethics
- Ensure all outreach and PR efforts comply with HIPAA, FTC, and healthcare marketing regulations
- Maintain ethical standards in relationship building and representation Qualifications Required
- 2+ years of experience in digital PR, link building, outreach, or media relations
- Strong understanding of SEO fundamentals and backlink strategy
- Excellent written communication and pitching skills
- Experience building relationships with journalists and industry professionals
- Ability to manage multiple outreach campaigns simultaneously
- Data-driven mindset with experience using tools such as Ahrefs, SEMrush, BuzzStream, or similar Preferred
- Experience in healthcare, behavioral health, addiction treatment, or mental health marketing
- Familiarity with HIPAA compliance in marketing communications
- Local knowledge of Los Angeles healthcare and community landscape
- Existing media relationships in health or wellness sectors Apply on Kit Job: kitjob.in/job/4m0gsd