Regional Field Marketing Manager (Rajasthan)

Role Title: Professional Job Purpose To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth. Key Responsibilities Field Marketing Execution (Modules I & II) Ensure seamless implementation of all Quarterly Market Development Plans (MDPs) and field marketing modules . Enable execution by provisioning required tools, resources, and support systems for on-ground teams. Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams. Drive corrective actions in exception territories / underperforming products in alignment with HO plans. Competitive Strategy & Market Activation Monitor competitor activities and drive counteraction strategies to gain share, especially in large outlets . Provide regular market intelligence and feedback to ZM and HO to refine strategy. Customer Conversion Initiatives Lead engagement and conversion of Large Contractors and develop a sustainable ecosystem. Activate and engage Specialized Contractors . Enable team to drive Architect and Interior Designer conversions . Product Marketing & Launch Execution Drive implementation of marketing modules for: New Products (NP) Products Under Launch (PUL) Young Products (YP) Ensure effective pre-launch activities , trade activations, and coordination with developers and agencies. Collaborate with Category teams and external agencies for execution, review, and performance tracking. Provide insights and recommendations for post-launch strategies . Market Insights & Feedback Deliver timely and meaningful market feedback on key initiatives. Lead and execute market research and insight projects in coordination with ZM and HO teams. People Management & Capability Building Manage and develop SFME teams through: Structured induction programs for recent joiners Training on new modules and refresher sessions Conduct regular performance reviews (BDE/TME) against defined KPIs via SFME MRM. Provide coaching, on-the-job training, and performance feedback . Drive and monitor SFME Scorecards and ensure corrective actions. Sales & Cross-functional Coordination Collaborate closely with Sales teams to drive field marketing initiatives across clusters . Contribute to: Achievement of monthly and quarterly secondary sales targets Driving range selling and focus product initiatives Building strong contractor ecosystems End-User Management Ensure robust user database generation based on defined norms. Drive relationship-building initiatives such as: Club formations Expert panels Engagement programs and events Key Performance Indicators (KPIs) Execution effectiveness of field marketing modules Market share gain in target segments/outlets Conversion of large contractors & influencers Success of product launches and adoption metrics Quality and timeliness of market insights Sales performance (secondary targets & product mix) SFME team productivity and capability development Key Skills & Competencies Strong market understanding and analytical skills Stakeholder management (Sales, Marketing, Agencies) Execution excellence and project management Team leadership and coaching ability Strategic thinking with a results-driven mindset Preferred Candidate Profile Experience in Field Marketing / Trade Marketing / Sales Enablement Background in building contractor/architect ecosystems preferred Proven track record in driving market activations and product launches Strong exposure to B2B/B2C channel environments Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying. Apply on Kit Job: kitjob.in/job/4m0u58