Social Media Manager (Amritsar)

Role Objective Own full-funnel organic social growth, from ideation and participation in shoot & edit discussions through to posting, optimisation, and community engagement while working closely with creative and performance teams. Platforms Covered Instagram (Feed, Reels, Stories) You Tube (Shorts + Long-form) Tik Tok Meta (organic only) Kids Influencer Profile (parallel brand voice) Core Responsibilities Platform Strategy & Growth Create platform-specific strategies (not one-size-fits-all) Understand: What works on each platform Native formats, hooks, pacing, trends Drive growth through: Consistency Trend-adaptation Content testing Know how to scale reach organically Content Planning & Calendar Own monthly & weekly content calendars Align content with: Sales Cricket season Major sporting moments School calendar & parents’ buying cycles Coordinate with Head of Creative for execution Execution & Publishing Full-funnel organic social growth Ideation Shoot and Edit discussion Posting Optimisation Community Engagement Social Media Customer Support Captions Keywords Thumbnails (You Tube) Posting cadence Comfortable using editing & AI tools: Cap Cut Edits AI tools Trend Spotting & Execution Actively track: Reel & Tik Tok trends Audio trends Format trends Adapt trends to Whack Sports’ brand (not copy-paste) Execute trends rapid (speed matters) Analytics & Optimisation Track performance: Reach Saves Shares Follows Identify what’s working and report insights Iterate content based on data, not gut feel alone Weekly reporting Community & Automation Work with Many Chat automation Support: DM flows Keyword automation Lead capture via social Basic community management understanding Kids Influencer Profile Handle a separate kid-focused page: Age-appropriate content Parent-friendly tone Safe & compliant execution Skills & Experience 2-6 years managing social media end-to-end Deep understanding of Instagram, Tik Tok & You Tube Comfortable with short-form video editing on native or A Apply on Kit Job: kitjob.in/job/4m36gj