Social Media Manager, Anantapur

Role Objective Own full-funnel organic social growth, from ideation and participation in shoot&edit discussions through to posting, optimisation, and community engagement while working closely with creative and performance teams. Platforms Covered Instagram (Feed, Reels, Stories) YouTube (Shorts + Long-form) TikTokMeta (organic only) Kids Influencer Profile (parallel brand voice) Core ResponsibilitiesPlatform Strategy&Growth Create platform-specific strategies (not one-size-fits-all) Understand: What works on each platform Native formats, hooks, pacing, trends Drive growth through: Consistency Trend-adaptation Content testing Know how to scale reach organically Content Planning&Calendar Own monthly&weekly content calendars Align content with: Sales Cricket season Major sporting moments School calendar&parents’ buying cycles Coordinate with Head of Creative for execution Execution&Publishing Full-funnel organic social growth Ideation Shoot and Edit discussion Posting Optimisation Community Engagement Social Media Customer Support Captions Keywords Thumbnails (YouTube) Posting cadence Comfortable using editing&AI tools: CapCut Edits AI tools Trend Spotting&Execution Actively track: Reel&TikTok trends Audio trends Format trends Adapt trends to Whack Sports’ brand (not copy-paste) Execute trends fast (speed matters) Analytics&Optimisation Track performance: Reach Saves Shares Follows Identify what’s working and report insights Iterate content based on data, not gut feel alone Weekly reporting Community&Automation Work with ManyChat automation Support: DM flows Keyword automation Lead capture via social Basic community management understanding Kids Influencer Profile Handle a separate kid-focused page: Age-appropriate content Parent-friendly tone Safe&compliant execution Skills&Experience 2-6 years managing social media end-to-end Deep understanding of Instagram, TikTok&YouTube Comfortable with short-form video editing on native or AI platforms. Strong content instinct + data literacy Knows how to work with creators&internal teams Organised, fast, and trend-aware Experience working with early-stage brands, startups, or upcoming influencers or having built and scaled a personal or brand social profile from scratch. This Role Is NOT Just posting content Just following trends blindly This is a growth-focused social operator.Role Description This is a full-time remote role for a Social Media Manager. The Social Media Manager will develop and execute social media strategies to enhance brand presence across various platforms. Responsibilities include creating engaging content, optimizing posts for maximum reach (SMO), managing social media accounts, interacting with audiences, and collaborating with marketing teams to align campaigns with business goals. The role requires monitoring social media trends and metrics, analyzing performance, and implementing data-driven improvements.