Growth Manager Digital Marketing West Bengal

Department: Marketing

Job Summary:-

We are seeking a highly driven and analytical Growth Manager Digital Marketing to lead customer acquisition, retention, and revenue growth through data-driven strategies. The ideal candidate will have hands-on experience with performance marketing, growth experiments, funnel optimization, and marketing automation to scale user growth efficiently.

Key Responsibilities:

Growth Strategy:

Develop, implement, and manage scalable digital growth strategies across paid and organic channels.

Performance Marketing:

Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other relevant platforms.

Lead Generation & Funnel Optimization:

Drive top-of-funnel lead generation and work on nurturing, retargeting, and converting leads through marketing automation and CRO (conversion rate optimization).

Analytics & Insights:

Monitor and analyze key performance indicators (KPIs) and growth metrics to evaluate campaign performance and ROI.

Experimentation:

Design and run A/B tests, landing page experiments, and recent channel testing to continuously improve growth outcomes.

SEO & Content:

Work closely with the content and SEO teams to increase organic traffic and improve search engine rankings.

Collaboration: Partner with product, sales, and design teams to align growth goals with business objectives. Budget Management: Plan and manage digital marketing budgets to ensure optimal allocation and cost-efficiency.

Preferred candidate profile Experience in growth/digital marketing roles. Robust expertise in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools (Google Analytics, Mixpanel, etc.). Hands-on experience with marketing automation tools (HubSpot, Mailchimp, WebEngage, etc.). Solid understanding of SEO/SEM, PPC, email marketing, and performance metrics. Data-driven mindset with experience in A/B testing and funnel analysis. Excellent communication and project management skills. Bachelor's degree in Marketing, Business, or related field; MBA Performance Marketing (Meta Ads)Google Ads. Apply on Kit Job: kitjob.in/job/4mp6mz