Acquisition Manager - Mobile App (West Bengal)

Job Description – Acquisition Manager Location
- Kolkata, India  123Greetings.com About Us 123Greetings.com is one of the world’s leading digital greetings and emotional engagement platforms, helping millions of people celebrate relationships, emotions, occasions, and life moments through ecards, wishes, reminders, and digital experiences. As we scale our app ecosystem, subscriptions, AI-driven personalization, and global user base, we are looking for a highly analytical and growth-focused Acquisition Manager to drive user acquisition, subscriber growth, and scalable performance marketing operations. Role Overview The Acquisition Manager will be responsible for driving new user growth across paid and organic channels while optimizing CAC, install quality, subscriber conversion, and marketing efficiency. This role combines performance marketing, growth analytics, creative coordination, attribution analysis, and funnel optimization. The ideal candidate understands mobile app acquisition, subscription growth mechanics, paid media ecosystems, attribution systems, and user conversion funnels. Key Responsibilities User Acquisition Strategy Build and execute scalable user acquisition strategies. Drive app installs, subscriber growth, and qualified user acquisition. Identify high-performing acquisition channels and growth opportunities. Scale acquisition campaigns while maintaining healthy CAC and LTV ratios. Paid Acquisition Management Manage paid acquisition campaigns across: Meta Ads Google Ads Apple Search Ads YouTube Display networks Native advertising platforms Optimize campaigns for: Installs Subscriber conversions Cost efficiency Retention quality Monitor ROAS, CPI, CPA, and conversion metrics continuously. Organic Growth & ASO Support Support organic app growth initiatives. Collaborate on App Store Optimization (ASO) strategies. Improve app listing visibility and conversion performance. Analyze keyword opportunities and store performance metrics. Creative Coordination Liaison with creative and content teams for: Ad creatives Video previews Store assets Banners Landing pages Performance marketing creatives Ensure creatives align with emotional engagement and conversion goals. Continuously test new creative concepts and messaging angles. Funnel & Conversion Optimization Analyze user acquisition funnels from: Impression Click Install Activation Subscription Retention Identify drop-off points and optimization opportunities. Work closely with product and retention teams to improve onboarding and conversion rates. Attribution & Analytics Monitor acquisition performance using attribution and analytics tools. Track: CAC CPI CPA Subscriber conversion rate ROAS LTV Install-to-subscription conversion Cohort quality Generate actionable insights for growth optimization. Experimentation & Scaling Conduct A/B testing for: Creatives Audiences Ad copy Landing pages Store listings Funnel flows Identify scalable winning campaigns and channels. Continuously improve marketing efficiency and subscriber quality. Cross-Functional Coordination Collaborate with: Product teams Retention teams Finance teams Creative teams Analytics teams Tech Ops teams Ensure accurate attribution, tracking implementation, and campaign execution. Required Skills & Qualifications 3–8 years of experience in: Performance marketing Mobile app growth User acquisition Consumer internet businesses Subscription products Strong understanding of: Mobile app marketing Attribution systems Conversion funnels Paid acquisition ecosystems Growth analytics Subscription economics Experience with tools such as: Appsflyer Firebase GA4 Meta Ads Manager Google Ads Apple Search Ads Mixpanel Adjust / Singular / Branch Strong analytical and decision-making skills. Excellent campaign optimization capabilities. Solid understanding of creative performance drivers. Preferred Candidate Profile We are looking for someone who: Thinks in terms of scalable growth systems. Understands acquisition economics deeply. Can balance aggressive scaling with CAC discipline. Is highly data-driven and experimentation-focused. Understands emotional and occasion-driven consumer behavior. Success Metrics The Acquisition Manager will primarily be evaluated on: New subscriber growth Install growth CAC efficiency Subscriber conversion rates ROAS performance Campaign scalability Organic growth contribution LTV/CAC health Quality of acquired users Apply on Kit Job: kitjob.in/job/4n9rej