Go To Market Strategy Lead (West Bengal)

Company Overview Sundew is a premier digital transformation and consulting company with over 18 years of industry presence. We specialize in high-end, niche design experiences for various digital initiatives for global enterprise customers. We operate at the intersection of complex data and high-aesthetic brand storytelling, delivering sophisticated solutions for clients across the Middle East, the EU, and the USA . To fuel our multi-regional expansion and growth strategy, we are seeking an enthusiastic GTM Lead to architect and execute the end-to-end process. You will be responsible for building a high-quality pipeline from scratch and establishing our brand as a premier IT consulting and technology partner. Key Responsibilities Market Entry Strategy: Identify and prioritize sub-verticals and "micro-niches" within target international geographies. Outbound Engine: Design and execute multi-channel "Reach Out" campaigns that cut through the competition. Pipeline Architecture: Manage the full top-of-funnel lifecycle from initial prospecting and lead scoring to securing "First Appointments" for the executive team. AI-Powered Prospecting: Use the right AI tools to personalize outreach at scale and to research prospect pain points in depth. Feedback Loop: Partner with the Pre-Sales Associate and the company’s leadership to refine the "Value Proposition" based on real-time market feedback Required Qualifications & Skill Sets IT Services & Consulting DNA: Deep understanding of how offshore/nearshore IT services and consulting firms operate. Campaign Mastery: Experience with sales automation tools and data-driven prospecting. Communication : Exceptional "International English" skills, the ability to write copy that resonates with C-suite executives in the USA, EU, and the Middle East. Apply on Kit Job: kitjob.in/job/4n9s3h