Google Ads Specialist (Bidhannagar)

We are looking for a highly analytical and performance-driven Google Ads Specialist with strong hands-on experience in managing and optimizing PPC campaigns. The ideal candidate should have deep technical knowledge of Google Ads, campaign structures, audience targeting, and ROI-focused paid marketing strategies. Key Responsibilities Plan, execute, and optimize Google Ads campaigns (Search, Display, Video & Remarketing) Perform advanced keyword research using Broad, Phrase & Exact Match strategies Manage bidding strategies including Manual CPC, Maximize Conversions, Target CPA & ROAS Optimize campaigns for CTR, CPC, CPA, Conversion Rate & ROI Improve Quality Score through ad relevance, landing page optimization & keyword structuring Create and optimize Ad Extensions (Sitelinks, Callouts, Structured Snippets, etc.) Conduct A/B testing for ad copies, creatives, and landing pages Technical Skills Required Robust hands-on experience in Google Ads (PPC) Deep understanding of Quality Score CTR (Click Through Rate) CPC (Cost Per Click) CPA (Cost Per Acquisition) ROAS & Conversion Optimization Expertise in Search Campaigns Display Ads Video Campaigns Remarketing/Retargeting Experience with Google Analytics / GA4 Google Tag Manager Keyword Planner SEMrush / Ahrefs Knowledge of landing page optimization and funnel strategy Understanding of audience segmentation & behavioral targeting Pay: ₹400,000.00
- ₹480,000.00 per year Work Location: In person Apply on Kit Job: kitjob.in/job/4m56n5