Digital Marketing Manager (Chembur)

Company: The Propertist Location: Mumbai Experience: 2+ years Employment Type: Full-time, Permanent Work Mode: On-site About Us The Propertist is a rapid-growing prop-tech and digital marketing platform helping real estate developers and channel partners generate high-quality leads and build strong digital brands. If you have a passion for performance marketing and managing budgets, this role is for you. Role Overview As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid digital campaigns across Meta, Google & Native platforms. Your core focus will be driving high-quality leads, reducing cost-per-lead (CPL), and scaling campaigns efficiently. Key Responsibilities Plan, execute, and optimize paid campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Demand Gen)
- Manage monthly advertising budgets
- Monitor and improve key performance metrics such as CPL, CPA, and ROAS
- Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
- Conduct keyword research and audience targeting to enhance campaign performance
- Analyze campaign data using tools like Google Analytics (GA4) and Ads Manager
- Identify high-performing campaigns and scale them strategically
- Coordinate with internal teams (design/content) to develop high-converting creatives
- Continuously track, report, and optimize campaign performance What We’re Looking For:
- Strong hands-on experience with Meta Ads Manager and Google Ads
- Good understanding of lead generation funnels and performance metrics
- Analytical mindset with the ability to interpret data and optimize campaigns
- Ability to manage multiple campaigns and budgets efficiently
- Detail-oriented with a focus on achieving measurable results. Qualifications :
- Minimum 2+ years of experience in performance marketing (required)
- Proven experience managing paid ad campaigns (Meta & Google)
- Experience handling big ad budgets (preferred) Pay: ₹35,000.00
- ₹50,000.00 per month Application Question(s)
- Joining Availability Immmediate or Notice Period Experience
- Performance marketing: 1 year (Preferred) Work Location: In person Apply on Kit Job: kitjob.in/job/4m5eav