Marketing Manager, Panaji Muwara

Campaign Strategy&Execution Plan, execute, and optimize performance marketing campaigns across channels (Google, Meta, Programmatic, etc.). Run  hyper-local campaigns  tailored to multiple geographies and target parent segments. Budget&ROI Management Manage a monthly budget of  40 50L  , ensuring ROI goals are consistently achieved. Monitor CPL and optimize funnel metrics to meet lead requirement targets. Data&Analytics Work extensively on campaign data, analyze lead quality, and create actionable insights. Generate weekly and monthly performance dashboards with detailed analysis on CPL, CAC, ROAS, and funnel metrics. CRM&Lead Management Handle  Salesforce CRM  , ensuring accurate tracking of leads, lead disposition, and pipeline movement. Collaborate with sales teams to align lead volume with Centre-level demand. Reporting&Communication Prepare and present weekly/monthly campaign reports to leadership with key insights and next steps. Ensure cross-functional collaboration with design, sales, and center teams for campaign effectiveness. Key Requirements 5+ years of hands-on experience in  Performance Marketing  , preferably in multi-location B2C setups.Proven ability to manage and optimize  large budgets ( 40 50L/month)  with clear ROI outcomes. Strong expertise in  CPL management, funnel optimization, and hyper-local campaigns  . Advanced skills in  Google Ads, Meta Ads Manager, and Programmatic platforms  . Proficiency in  Salesforce CRM  and experience working with large datasets.Excellent data-driven mindset with ability to translate numbers into insights. Strong presentation and reporting skills ability to simplify complex data for leadership. Highly adaptable, deadline-driven, and comfortable working in a high-performance environment.