Copywriter (serialized narratives) (Mumbai)

We’re looking for someone who’s comfortable crafting captions and long-form copy, but more importantly, hungry to master serialized storytelling. This isn’t a traditional copywriting role. It’s for someone who thrives on continuity, audience obsession, and evolving narratives. What you’ll actually be doing:
- Write every caption, inner monologue, story sequence, and carousel copy in distinct character voices—switching fluently without blending.
- Own the ongoing central narrative—maintain continuity, advance the story with each post.
- Pitch and develop formats like Situationship Report, Red Flag Audit, Honest Report, and Decision breakdowns.
- Track audience response to story arcs and adjust pacing—this is serialized writing, not standalone posts. You’ll thrive here if you:
- Have 2+ years writing digital content with a strong personal voice.
- Ideally have created newsletters, Substack, or long-caption Instagram content that built a following.
- Understand up-to-date Indian urban women from the inside—this is not a demographic brief, it is a lived experience requirement.
- Enjoy figuring things out on your own (You Tube rabbit holes = research).
- Like the idea of your job evolving constantly. Bonus points if:
- You’ve built and sustained a personal following through writing.
- You live for audience feedback loops and story pivots.
- You’re the person who says “let me try this arc” before asking “will it land?” Apply on Kit Job: kitjob.in/job/4lyaid