Senior Copywriter, Mumbai

Company Description invideo is an advanced AI-driven video platform designed for professional creatives. We help over 50 million users across 190+ countries create end to end videos using 70+ AI models in image, video, voice, and music. All from a single platform powered by our flagship agent, Agent ONE.Our marketing org is being built right now, and we're looking for Senior Copywriter who can come in, pick up a function and turn it into something the AI/creator world points at as best-in-class. Role Description Own and manage end-to-end content strategy across blogs, landing pages, X articles and LinkedIn post.Ability to turn product launches, features, and AI workflows into simple, compelling content for creators, marketers, businesses, and storytellers. Strong product storytelling ability Working understanding of SEO (keyword strategy, search intent, on-page optimization). Experience writing for Saas products across different formats (blogs, landing pages, product messaging, X , LinkedIn etc).Ability to create content for US market audiences. Qualifications Experience writing for two or more of the following categories: AI products, SaaS platforms, Video tools, MarTech products, Consumer-tech platforms Experience building content systems, prompt libraries, or automation workflows.Understanding of video storytelling, creative strategy, or scripting. Strong instinct for what is useful, differentiated, and worth publishing in an AI-saturated content ecosystem Experience writing comparison content, product-led content, thought leadership, or category education content. Familiarity with social-first content distribution and founder / brand-led LinkedIn content.