Marketing Lead (Freelancer), Mumbai

We are hiring a Senior Marketing Leader to work directly with founders and business leaders to shape brand strategy, market positioning, and large-scale growth. This is a high-impact hire for someone who has built brands , not just run campaigns. You will play a central role in:Defining brand positioning, narrative, and go-to-market strategy Leading brand launches and market entries in the Indian ecosystem Creating visibility, recall, and widespread market presence Translating brand strategy into scalable growth and performance outcomes Ensuring consistency across brand, product, growth, and communicationBuilding a marketing engine that compounds over time This role sits at the intersection of brand, performance, and business outcomes. This role is intended for a marketer who: Brings 15+ years of marketing experience, with strong exposure to brand and growth Has personally launched and scaled mid-to-large brands in IndiaHas shaped positioning in competitive or crowded markets Has grown through the ranks while staying hands-on with execution Can operate comfortably in both zero-to-one and scale environments We are open to Heads of Marketing with 20+ years of experience, provided they still engage deeply with strategy and execution.Depth of expertise we expect: Think clearly about brand differentiation, customer psychology, and market dynamics Understand how brand strategy translates into demand generation and revenue Are fluent with performance marketing, automation, CRM, and analytics tools Can evaluate and optimise campaigns without losing sight of long-term brand equityKnow when to prioritise reach, recall, or revenue and why This is not a role for specialists operating in silos. We are looking for integrators. Education&background A full-time MBA from a top-tier institution or more than 15+ years of experience with startups is strongly preferred Strong grounding in business fundamentals is essential.