SEO Senior Analyst (Mumbai)

About the Role: You will be responsible for developing and executing the overall SEO strategy to drive strong organic traffic and increase visibility for both the website and mobile app. The charter for this role will include: ● Monitor search algorithms set by search engines to keep up with changes in the SEO landscape. ● Develop and integrate content marketing strategies. Work closely with content writers, social media marketers to implement SEO strategies. ● Drive targeted and loyal traffic to the website through effective community-building ● Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users. ● Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement ● Work on App Store Optimization to improve Yocket App’s rankings on PlayStore and AppStore ● Keep content inline so as to not cause any algorithm penalty. Take effective measures to recover any traffic due to algorithm shift. ● Recommend changes to website content, linking, and other factors to improve SEO positions for target keywords. Ideal Persona: ● 3-4 years of experience as SEO Analyst/SEO Associate ● Entrepreneurial DNA: A proven track record in both 0-1 and 1-100 growth stages ● Passion for SEO: On page and Off page SEO, Technical SEO ● Familiarity with WordPress or other content management system ● Knowledge of Guest Blogging and Content Marketing; Info-graphics, MS-Excel, SMO, ORM, Keyword Research, Google algorithm, Influence Marketing, Data Mining Tools is must. ● Robust analytical skills and data-driven thinking. Everyone at Leap is entrepreneurial, moves fast and operates with extreme ownership. There is minimal management and extreme autonomy. If the above defines you, you will fit in snugly. What is Leap? Leap is a global student mobility platform that empowers students’ aspirations for a global career and education We have built and and We work at the exciting int Apply on Kit Job: kitjob.in/job/4n8gue