Creative Director, Branded Content (Mumbai)

Who We Are Pinkvilla is India’s leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day
- through credible, engaging, and trend-led storytelling across formats.

Pinkvilla is a Flipkart Group Company.

Experience: 8 to 10 years

Employment Type: Full-time

We are looking for a Creative Producer to lead content creation for our app and drive high engagement, repeat consumption, shares, and virality.

This role is ideal for someone who understands internet culture, storytelling, trends, and high-retention short-form formats, and can consistently ship content that people can’t stop watching and sharing.

You will own the end-to-end process: concept → scripting → production → editing → publishing, working closely with editors, designers, hosts, and the marketing/community team.

1) Own the Binge Content Strategy

Build and execute the content roadmap for the Binge section with a focus on:

Create content that feels premium, addictive, and scroll-stopping.

Develop content pillars and series formats that are scalable and consistent.

2) Create Viral & Highly Shareable Content Formats

~ Produce content that has solid virality and share triggers, such as:

~ pop culture + trend mapping

~ listicles in video form

~ Stay ahead of trends and translate them into platform-native content.

Own the full content pipeline:

ideation and planning

shoot planning and execution

post-production and edits

packaging (titles, captions, thumbnails, hooks)

Ensure output is consistent in quality, tone, and brand voice.

Deliver content at high speed without compromising creative quality.

Create strong narrative structures even for short videos:

Work closely with talent/hosts to improve delivery and on-camera presence.

5) Content Packaging & Distribution Readiness

Ensure every piece of content is optimized for cons Apply on Kit Job: kitjob.in/job/4n8oe8