Martech Specialist (Rai Durg)

**Job Overview** As a MarTech Specialist, you will work across the core Marketing team to support and enhance the operations of our campaigns, and technologies. The role requires a solid working understanding of marketing automation platforms (MAP), CRM, the ability to analyze marketing campaign data and a general understanding of the MarTech landscape. You will work cross-functionally to ensure smooth operations of our campaign, reporting and marketing system infrastructure
- supporting campaign builds and workflows in our MAP, creating campaign efficiencies, monitoring/maintaining system performance and supporting MarTech planning initiatives. The ideal candidate is tech-forward, very detail-oriented, focused on scale/speed to market, has strong communication skills and a passion for marketing automation and MarTech. **Responsibilities** + Works cross-functionally to deliver campaign analysis in support of department and company-wide objectives. + Has expertise and can operate various functions within a MAP (Marketo specifically)
- e.g., supporting the creation of emails and landing pages, campaign member/performance reporting, managing email and landing page templates, managing workflows and automations, editing lead generation forms and general system maintenance). + Monitors email campaign mailbox replies, routing inquiries to internal channels and maintaining mailbox organization. + Runs monthly system QA tests to ensure our MAP lead generation engine, integrations and data flows are functioning as expected. + Delivers monthly and ad hoc email campaign performance reporting and analysis in support of and in partnership with Marketing stakeholders. + Executes list imports from industry events and other partnership-based initiatives. + Creates and maintains Salesforce campaigns which are infrastructurally critical for campaign performance, channel performance and ROI reporting. + Investigates and reports on data privacy requests across GTM systems in partnership with the Privacy team in response to data subject access requests. + Supports the implementation and troubleshooting of MarTech systems. + Helps maintain, organize and streamline tech and marketing automation documentation. + Optimizes and supports project management systems and processes. + Owns admin functions of various key systems, including system maintenance, cleanup and managing user onboarding/offboarding. **Qualifications** + Bachelor's degree in business, marketing, communications or related field + 2-3 years of proven experience working in Marketo + Familiarity with CRM systems (e.g., Salesforce)
- understanding of Salesforce Campaigns, Leads, Contacts and Accounts + General understanding of the MarTech landscape and usage of tools (e.g., Demandbase, Drift, Postal.io, etc.) + Solid analytical skills + Experience with running QA/test scripts a plus + HTML knowledge is a plus Apply on Kit Job: kitjob.in/job/4n8rjj