Social Media Manager (Gulbarga)

Role Objective Own full-funnel organic social growth, from ideation and participation in shoot & edit discussions through to posting, optimisation, and community engagement while working closely with creative and performance teams.

Platforms Covered
- Instagram (Feed, Reels, Stories)
- YouTube (Shorts + Long-form)
- TikTokMeta (organic only)
- Kids Influencer Profile (parallel brand voice)

Core Responsibilities

Platform Strategy & Growth
- Create platform-specific strategies (not one-size-fits-all)
- Understand:
- What works on each platform
- Native formats, hooks, pacing, trends
- Drive growth through:
- Consistency
- Trend-adaptation
- Content testing
- Know how to scale reach organically

Content Planning & Calendar
- Own monthly & weekly content calendars
- Align content with:
- Sales
- Cricket season
- Major sporting moments
- School calendar & parents’ buying cycles
- Coordinate with Head of Creative for execution

Execution & Publishing
- Full-funnel organic social growth
- Ideation
- Shoot and Edit discussion
- Posting
- Optimisation
- Community Engagement
- Social Media Customer Support
- Captions
- Keywords
- Thumbnails (YouTube)
- Posting cadence
- Comfortable using editing & AI tools:
- CapCut
- Edits
- AI tools

Trend Spotting & Execution
- Actively track:
- Reel & TikTok trends
- Audio trends
- Format trends
- Adapt trends to Whack Sports’ brand (not copy-paste)
- Execute trends fast (speed matters)

Analytics & Optimisation
- Track performance:
- Reach
- Saves
- Shares
- Follows
- Identify what’s working and report insights
- Iterate content based on data, not gut feel alone
- Weekly reporting

Community & Automation
- Work with ManyChat automation
- Support:
- DM flows
- Keyword automation
- Lead capture via social
- Basic community management understanding

Kids Influencer Profile
- Handle a separate kid-focused page:
- Age-appropriate content
- Parent-friendly tone
- Secure & compliant execution

Skills & Experience
- 2-6 years managing social me Apply on Kit Job: kitjob.in/job/4mk4kd