Shopify Website Developer&UI/UX Designer (E-commerce), Gurugram

About Us Devastram is a blooming e-commerce brand specializing in handcrafted god idol dresses and accessories. We take pride in delivering quality products and exceptional customer service to make every celebration special. Our website link - Role Overview We are looking for a Shopify Expert who can design, develop, and optimize our website for higher conversions, better user experience, and premium brand positioning. The ideal candidate should have a strong sense of aesthetics along with technical expertise.Key Responsibilities Shopify Development Develop and maintain Shopify store (themes, custom sections, landing pages) Customize Shopify themes using Liquid, HTML, CSS, JavaScript Improve website speed, performance, and mobile responsiveness Integrate apps, APIs, and third-party tools (payment, CRM, analytics)UI/UX Design Design a premium, devotional, and visually appealing website experience Improve user journey from homepage→ product page → checkout Optimize layouts for higher conversion rates (CRO) Create wireframes, mockups, and design systems Conversion Optimization (VERY IMPORTANT) Improve:Add-to-cart rate Checkout conversion AOV (Average Order Value) Build: Bundles&upsell flows Product page enhancements (trust, urgency, storytelling) Optimize landing pages for ads traffic Website Management&Optimization Regular audits for UX, speed, SEO, and performance Fix bugs, broken flows, and user friction points Implement A/B testing strategies Requirements: Must Have: 2+ years experience in Shopify development Strong skills in: Liquid HTML, CSS, JavaScript Experience in UI/UX design tools (Figma preferred)Understanding of e-commerce conversion funnels Experience with Shopify apps&integrations Good To Have Experience in D2C brands (especially fashion/lifestyle) Knowledge of CRO (Conversion Rate Optimization) Basic understanding of SEO&page speed optimization Experience with tools like: Google Analytics Hotjar / Clarity Zapier integrations What We're Looking For Someone who understands premium aesthetics + emotional buying Detail-oriented with a strong design sense Can think like a customer, not just a developer Proactive with ideas to increase sales&user experience Key KPIs Website Conversion Rate AOV (Average Order Value) Page Load Speed Bounce Rate Reduction Mobile Experience Optimization Skills: optimization,design,e-commerce,ux,analytics,shopify