Category Development Manager (Itanagar)

About UBL:

At United Breweries (The HEINEKEN Company), we brew the joy of true togetherness to inspire a better world.

At United Breweries which is a top operating company of Dutch brewing major Heineken, we strive every day to champion a culture of belonging
- where everyone feels safe, included, heard, and valued for who they are. We believe that embracing and celebrating diversity enriches our lives and strengthens our business, and that we all contribute to create an workplace where everyone can thrive.

We are a partner of choice for our customers, a leader for our market, and a champion for our employees. We foster a workplace that is inclusive and provides equal opportunities for all. We are driven by a spirited team which aims to brew a better world for everyone

Our strong consumer connect and the iconicity of India’s favorite beer Kingfisher has helped us become the market leader and delight consumers. Our portfolio ranges from beer to non–alcoholic beverages, with brands such as Kingfisher Strong, Kingfisher Ultra, Heineken, Amstel, Heineken 0.0 and Radler. Our most popular beer, Kingfisher Premium Lager beer, is currently available in 69 countries and leads the way among Indian beers in the international market.

Job title: Category Development Manager
- HORECA- on Premise

Function: Sales The Role Reports to: ASM-MONT Key Responsibilities:
- Sales & Business Development
- Deliver monthly and annual sales targets for Modern On Trade accounts.
- Expand distribution and ensure product availability across assigned outlets.
- Identify and onboard high‑potential on‑trade outlets to grow business footprint.

2. Outlet Relationship Management
- Build strong relationships with key stakeholders (owners, purchase managers, bar managers, F&B; leads).
- Conduct regular market visits to understand outlet performance and challenges.
- Negotiate visibility, placements, activation slots, and menu listings.

3. Execution & Activation
- Implement brand activation plans Apply on Kit Job: kitjob.in/job/4luxhv