Senior PPC Specialist (Telangana)

About the job We are seeking a Senior PPC Specialist with deep experience in performance marketing for eCommerce websites. You will manage high-value Google Ads accounts across global markets and lead campaign planning, execution, and optimization with full ownership. This role is best suited for someone with a solid commercial mindset, exceptional analytical skills, and hands-on experience in Performance Max, Shopping Ads, and GMC. Key Responsibilities
- Plan, manage, and scale ROI-focused campaigns across Google Ads, including Search, Display, Shopping, and Performance Max.
- Lead day-to-day optimization of campaigns to improve ROAS, CTR, Conversion Rates, and reduce CAC.
- Handle large campaign structures, product segmentation, feed-based advertising, and keyword strategies tailored for eCommerce SKUs.
- Own and manage Google Merchant Center (GMC) feeds, troubleshoot disapprovals, and optimize product data for performance.
- Collaborate with internal stakeholders (Web, SEO, Creative) to optimize landing pages, ad copies, and product visibility.
- Leverage Google Analytics 4 (GA4) and in-platform tools to analyze funnel performance, multi-channel attribution, and LTV-based optimization.
- Create regular performance reports, dashboards, and actionable insights using Looker Studio or Excel.
- Optimize and localize PPC campaigns for UK, EU, and other international markets, with region-specific performance insights and targeting strategies.
- Ensure alignment with business goals and seasonal trends for each market.
- Mentor and guide junior PPC team members with campaign strategy, QA processes, and performance insights.
- Contribute to channel growth plans, A/B testing frameworks, and budget planning discussions with senior stakeholders. Qualifications
- 36 years of hands-on PPC experience managing eCommerce campaigns at scale.
- Expertise in Google Ads (Search, Shopping, P-Max), GMC, and GA4.
- Deep understanding of eCommerce KPIs: ROAS, AOV, LTV, CAC, and attribution models.
- Strong proficiency in Excel/Google Sheets and familiarity with dashboarding tools (Looker Studio, Power BI).
- Experience handling international ad accounts (especially UK/EU).
- Google Ads certification (Search and/or Shopping) is mandatory.
- Excellent communication skills and a data-driven, problem-solving approach. Apply on Kit Job: kitjob.in/job/4md5y7