Performance Marketer In Delhi Gtb Nagar, GTB Nagar

About Us

BookLeaf Publishing is an independent publishing house operating across India and the US, helping authors bring their stories to life. We process 1,200+ current books monthly from our catalog of 18,000+ titles and were featured on Shark Tank India Season 4. We're a quick-growing, tech-driven team focused on scaling author acquisition through data-driven marketing.

Role Overview

We're looking for a sharp, analytical Media Buyer who lives and breathes Meta advertising. You'll own our paid acquisition strategy, optimize every rupee spent, and work closely with our creative and automation teams to drive cost-productive author sign-ups at scale.

Key Responsibilities

Campaign Management

Plan, launch, and scale Meta ad campaigns (Facebook & Instagram) focused on author acquisition

Structure campaigns for optimal performance across different funnel stages (awareness, consideration, conversion)

Manage monthly ad budgets efficiently while hitting CAC targets

Conduct A/B testing across audiences, creatives, placements, and messaging

Technical Setup & Tracking

Set up and manage Meta Pixel, Conversions API, and custom event tracking

Troubleshoot pixel firing issues and ensure accurate attribution across the funnel

Work with our tech team to implement proper UTM tracking and integrate with our CRM/backend systems

Monitor data discrepancies between Meta and backend analytics

Performance Optimization

Own CAC targets and continuously optimize to improve efficiency

Analyze campaign performance daily and make data-driven optimization decisions

Identify winning audiences and scale them profitably

Manage campaign budgets to maximize ROAS while maintaining volume

Creative Collaboration

Understand what makes direct response creative work
- hook, problem, solution, CTA

Brief designers and video editors based on performance insights

Identify winning creative patterns and provide feedback for iterations

Stay updated on current ad trends and creative form Apply on Kit Job: kitjob.in/job/4myepg