Performance Marketer In Delhi Gtb Nagar, GTB Nagar
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GTB Nagar, India
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Posted: less than a week ago
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BookLeaf Publishing is an independent publishing house operating across India and the US, helping authors bring their stories to life. We process 1,200+ current books monthly from our catalog of 18,000+ titles and were featured on Shark Tank India Season 4. We're a quick-growing, tech-driven team focused on scaling author acquisition through data-driven marketing.
Role Overview
We're looking for a sharp, analytical Media Buyer who lives and breathes Meta advertising. You'll own our paid acquisition strategy, optimize every rupee spent, and work closely with our creative and automation teams to drive cost-productive author sign-ups at scale.
Key Responsibilities
Campaign Management
Plan, launch, and scale Meta ad campaigns (Facebook & Instagram) focused on author acquisition
Structure campaigns for optimal performance across different funnel stages (awareness, consideration, conversion)
Manage monthly ad budgets efficiently while hitting CAC targets
Conduct A/B testing across audiences, creatives, placements, and messaging
Technical Setup & Tracking
Set up and manage Meta Pixel, Conversions API, and custom event tracking
Troubleshoot pixel firing issues and ensure accurate attribution across the funnel
Work with our tech team to implement proper UTM tracking and integrate with our CRM/backend systems
Monitor data discrepancies between Meta and backend analytics
Performance Optimization
Own CAC targets and continuously optimize to improve efficiency
Analyze campaign performance daily and make data-driven optimization decisions
Identify winning audiences and scale them profitably
Manage campaign budgets to maximize ROAS while maintaining volume
Creative Collaboration
Understand what makes direct response creative work
- hook, problem, solution, CTA
Brief designers and video editors based on performance insights
Identify winning creative patterns and provide feedback for iterations
Stay updated on current ad trends and creative form Apply on Kit Job: kitjob.in/job/4myepg
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Company nameBookLeaf Publishing
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Job positionPerformance Marketer In Delhi Gtb Nagar
Performance Marketer In Delhi Gtb Nagar has been posted in the Jawaharnagar Other Jobs category on Locanto.
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