Marketing Communications Manager, Junagadh

Operational - Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities - Aligning with the business requirement and deliver marketing&communication tools through internal team, studio and agencies - Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL. - Tracking effectiveness of various campaigns and course corrections as required - Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets- Leading the planning and implementation of PR and initiatives related to the brand - Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc. Key Requirements - Marketing, Branding, Communications, or a related field like Product Manager, Brand Manager, etc.- Prior experience in a similar role with proactive approach&team management skills. - Exceptional verbal&written communication skills. - High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously. - Analytical and solution driven approach in favour of the business requirement - Has excellent interpersonal skills and are adept at building relationships with different stakeholders.- Understand requirement of promotional materials, packaging design and labelling, advertisements, exhibition materials, etc. - Must have exceptional presentation skills and fair hands on PPT, XLS, DOC, and good sense of creativity outcome - Must have knowledge of offset, digital, different types of media printing knowledge- Coordinate with technical support team (QC&Projects) for feedback on product packaging and branding materials - Coordinate with vendors and various agencies for activity planning and execution of packaging, photoshoot, ad films, media planning, exhibitions, activations, etc. - Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel.- Strong knowledge of content development and SEM. Performance Measures Key Result Area Key Performance Indicators Operational Efficiency&Improving Productivity - Overall increase in brand visibility, brand preference and brand consideration through effective marketing communications. - Faster execution of design, development of promotional materials including Films, brochures, packaging, and collaterals while ensuring quality and precision.- Category understanding and team coordination with best TAT and Timely delivery of assigned work - Team management skills with maximum output from the given resources and rapport management with internal stakeholders - Drive projects at regular intervals within timelines with best output