Category Development Marketer Doddenahalli

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain recent insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.Job Description:

Develop and implement category marketing strategies rooted in consumer behavior insights and market trends, tailored for distribution-led product categories.

Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional

Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and robust category presence across channels.

Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.

Drive category innovation and current product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach.

Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.

Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner

Ensure portfolio health is maintained – responsible for pricing, gross margin, profitable mix. Apply on Kit Job: kitjob.in/job/4lr027