Social Media Manager, Kanpur

Social Media Manager— LinkedIn&Community Role type: Full-time Experience: 3–6 years Joining: Immediate or 1 month About the role We're looking for a LinkedIn-first social media manager who lives and breathes healthcare tech and can turn complex B2B narratives into scroll-stopping content. You understand the nuances of HIPAA-adjacent communication, know how US clinical and enterprise audiences think, and have a track record of building communities — not just follower counts. You'll own our LinkedIn presence end-to-end and be the connective tissue between our brand, our customers, and the broader healthtech conversation.Key responsibilities Own and execute the LinkedIn content calendar— thought leadership posts, carousels, polls, newsletters, and executive ghostwriting for C-suite voices Drive community engagement: respond to comments, spark conversations, identify and engage with relevant healthtech influencers, clinicians, and decision-makersDevelop B2B content strategies that generate inbound pipeline awareness, not just vanity metrics— focus on MQL-friendly content Translate dense product and clinical content into digestible narratives for US healthcare buyers (health systems, payers, digital health operators) Run LinkedIn campaigns (organic + paid boosting) with clear KPIs around impressions, follower growth, engagement rate, and click-throughsMonitor competitor activity, trending healthtech conversations, and regulatory news to jump on timely content moments Collaborate with product, design and growth teams to surface customer stories, case studies, and data-backed proof points and run campaigns Build and maintain a brand voice guide tailored for US B2B audiences in healthcare— compliant, credible, and humanManage LinkedIn analytics dashboards and report weekly on performance, with clear takeaways and next-step recommendations Explore and test adjacent channels (LinkedIn newsletters, X/Twitter for healthtech conversations, YouTube Shorts) as growth opportunities What you bring 3–6 years of social media experience with at least 2 years focused on LinkedIn for a B2B brand in healthcare, health tech, or enterprise SaaSDemonstrable track record of growing LinkedIn pages and improving engagement rates in low-frequency, high-intent B2B environments Strong writing chops— you can write a punchy 150-word LinkedIn post and a 1,200-word newsletter piece with equal ease Deep understanding of the US healthcare ecosystem: terminology, buyer personas (CMIOs, VP Operations, digital health leads), and decision-making dynamicsExperience with LinkedIn Campaign Manager for both organic amplification and paid social Familiarity with community-building frameworks— not just posting, but fostering discussion, recognizing advocates, and growing a loyal following Comfort working in a regulated or compliance-aware environment (HIPAA awareness, medical claim guidelines)Data-driven mindset— you know the difference between reach and resonance, and you optimize accordingly Nice to have Experience ghostwriting for healthcare executives or clinical thought leaders on LinkedIn Familiarity with tools like Hootsuite or Sprout Social for LinkedIn performance trackingPrior work at a digital health startup, HIT vendor, or health system marketing team Experience running LinkedIn Live sessions or virtual events for B2B audiences Basic design skills in Canva or Figma for content creation