Editorial Lead - Branded Content, Kanpur

We are looking for a seasoned and editorially driven professional to lead our Branded Content vertical. The ideal candidate will bring a strong newsroom background, sharp editorial judgment, and the ability to seamlessly integrate brand storytelling within a news environment without compromising credibility or quality.This role will be responsible for conceptualizing, developing, and executing high-impact branded content strategies that align with both client objectives and editorial standards. Key Responsibilities: Lead the end-to-end strategy and execution of branded content initiatives across digital, video, and on-ground platformsCollaborate closely with editorial, sales, and marketing teams to create compelling, insight-driven brand narratives Ensure all branded content maintains high editorial quality, accuracy, and integrity Conceptualize innovative content formats that resonate with audiences while meeting client expectationsAct as the bridge between editorial and commercial teams, ensuring seamless alignment Oversee content production, including scripting, storytelling, and final output quality Build and mentor a high-performing branded content team Stay updated with industry trends and evolving content formats Requirements:15–20 years of experience, with a strong foundation in newsroom/editorial roles Deep understanding of news, current affairs, and editorial sensibilities Ability to balance editorial integrity with commercial objectives Strong storytelling, writing, and content conceptualization skills Experiencein leading teams and managing cross-functional stakeholdersFamiliarity with digital, video, and multi-platform content ecosystems Preferred Background Experience working in leading news organizations or media houses Exposure to branded content, native advertising, or content partnerships Strong network within media, brands, and agencies