Performance Marketing, Kanpur

We’re looking for a results-driven Performance Marketing Specialist who excels at generating high-quality real estate leads at scale. This role is heavily focused on paid media, conversion optimization, and revenue impact , with SEO as a supporting function. If you understand real estate funnels, can optimize CPL aggressively, and know how to turn ad budgets into site visits and site visits into booked deals - this role is for you.Key Responsibilities Performance Marketing (Primary Focus) Plan, execute, and optimize high-budget lead generation campaigns across Google Ads, Meta Ads, and other paid channels. Drive qualified leads, site visits, and conversions with a strong focus on CPL, CPA, and ROI. Build and optimize conversion funnels specifically for real estate (landing pages, forms, call funnels).Continuously test ad creatives, copies, and landing pages to improve CTR, conversion rates, and ROAS . Scale campaigns while maintaining lead quality and cost efficiency. Real Estate Lead Generation (Core Requirement) Leverage prior experience in real estate marketing to run high-performing campaigns.Understand buyer journeys (awareness→ consideration → site visit → booking). Work closely with sales teams to improve lead quality and conversion rates . Optimize campaigns for walk-ins, site visits, and qualified inquiries , not just form fills. Analytics&Optimization Track and report performance metrics including CPL, CPA, CTR, CPC, and ROAS . Build dashboards that focus on business outcomes (site visits, bookings) rather than vanity metrics. Collaborate with web and analytics teams to improve tracking, attribution, and funnel performance .Continuously optimize campaigns based on data insights and user behavior. SEO (Secondary Focus) Support SEO efforts across on-page and technical areas. Conduct keyword research and competitor analysis to improve organic visibility. Work with content teams to optimize landing pages and blogs.Monitor key SEO metrics like impressions, clicks, and rankings. Innovation&Automation Stay updated with the latest trends in performance marketing, automation, and AI tools . Use tools like ChatGPT and other automation platforms to improve campaign efficiency and creativity. Requirements 2-3 years of experience in performance marketing (PPC + Lead Gen) . Proven track record of running lead generation campaigns at scale .Strong expertise in Google Ads, Meta Ads Manager, GA4, and Tag Manager . Deep understanding of conversion funnels, landing page optimization, and CRO . Strong analytical mindset with the ability to translate data into actionable insights. Excellent communication skills and ownership mindset.Brownie Points Experience with real estate CRM tools and lead lifecycle management . Understanding of call tracking, WhatsApp funnels, and offline attribution . Experience with AI-driven marketing tools and automation workflows . Knowledge of video marketing and high-converting ad creatives .What Success Looks Like Consistent reduction in CPL and CPA Increase in qualified leads and site visits Strong alignment between marketing and sales outcomes Scalable and repeatable lead generation systems