E-Commerce&Performance Marketing Manager, Kanpur

E-Commerce&Performance Marketing Manager Carpediem Healthcare Pvt Ltd Location: Noida Department: Growth / Digital Commerce Employment Type: Full-Time About the Company Carpediem is a premium performance nutrition brand built for India’s urban high-performers. We are scaling rapidly across D2C, marketplaces, quick commerce, and international markets .We are looking for someone who owns revenue, profitability, and growth— not just tasks. Role Overview The E-Commerce&Performance Marketing Manager will be responsible for driving profitable online growth across all digital sales channels. This is a high-impact role for a strong operator who can independently manage marketplace accounts, scale paid media campaigns, optimise conversion funnels, improve retention, and own channel-level profitability.The ideal candidate combines performance marketing expertise, commercial acumen, marketplace execution excellence, and a data-first mindset . Key Responsibilities 1. Marketplace Growth&Account Management Manage and scale brand presence across Amazon, Flipkart, Nykaa, Blinkit, Zepto , and other relevant platforms. Ensure catalogue hygiene, listing quality, pricing accuracy, inventory coordination, and marketplace compliance. Improve product ranking through keyword optimisation, review strategy, and conversion enhancements.Execute promotions, seasonal campaigns, launches, and platform growth opportunities. 2. Listing Excellence&Content Optimisation Create and optimise listings including titles, bullets, descriptions, backend keywords, A+ Content, and Brand Stores. Improve PDP conversion through strong visuals, copywriting, and strategic merchandising. Conduct competitor benchmarking, category audits, and listing gap analysis.3. Performance Marketing Plan, execute, and optimise campaigns across Amazon Sponsored Ads, Meta Ads, Google Ads, and YouTube Ads . Own budgets, bidding strategy, targeting, and campaign scaling. Track and improve CAC, ROAS, MER, CTR, CVR, and profitability . Run continuous testing on creatives, landing pages, funnels, and remarketing strategies.4. D2C Growth (Shopify) Drive traffic acquisition and revenue growth for the Shopify store. Improve website conversion rate through UX enhancements, CRO testing, and funnel optimisation. Manage retention through Email, SMS, WhatsApp, subscriptions, loyalty, and lifecycle automation . Coordinate with developers and designers for store improvements and campaign launches.5. Commercial Reporting&Analytics Prepare weekly and monthly channel-level P&L reports . Analyse performance by SKU, campaign, geography, and customer cohorts. Identify margin leakages, scale opportunities, and underperforming spends. Present actionable recommendations to leadership. 6. Expansion&Strategic Initiatives Support launches into international marketplaces and cross-border e-commerce. Explore affiliate programs, partnerships, new growth channels, and emerging commerce opportunities. Build scalable systems, dashboards, SOPs, and growth processes. Required Qualifications Bachelor’s degree in Marketing, Business, Commerce, or related field.5+ years of experience in e-commerce, growth marketing, or digital commerce roles. Hands-on experience managing Amazon seller/vendor accounts directly. Strong experience running Meta and Google campaigns independently. Proven expertise in marketplace SEO, catalogue management, and conversion optimisation.Strong analytical skills with advanced Excel / Google Sheets / reporting capability. Strong commercial understanding of margins, unit economics, and profitability. Ability to thrive in a fast-paced entrepreneurial environment. Preferred Experience Experience in FMCG, nutraceuticals, supplements, wellness, beauty, or consumer brands .Prior experience with Shopify, Klaviyo, WhatsApp automation, and retention platforms . Experience with Amazon Global Selling (UAE, US, UK, etc.) Quick commerce experience with Blinkit, Zepto, Instamart, or similar platforms. Familiarity with tools such as Helium 10, Jungle Scout, GA4, Looker Studio, and CRM systems .Key Competencies Ownership Mindset Growth Orientation Strong Execution Ability Commercial Thinking Data-Driven Decision Making Attention to Detail Agility&Speed Leadership Potential Performance Metrics Revenue Growth by Channel Contribution Margin ROAS / MER CAC / LTV Ratio Conversion Rate Retention Rate Organic Ranking Improvement Marketplace Buy Box&Visibility Metrics Why Join Us Opportunity to build a fast-scaling premium consumer brand High ownership role with direct business impact Exposure across D2C, marketplaces, quick commerce, and global expansion Entrepreneurial culture with fast decision-making Strong career growth potential in a high-growth companyApply Now Send your resume to: Subject Line: E-Commerce&Performance Marketing Manager | Your Name | Years of Experience