Content Writer, Kanpur

Copywriter/Content Writer– Brand&Marketing Role Overview We are looking for a creative and detail-oriented Copywriter to craft clear, compelling, and high-impact content across marketing and brand touchpoints. This role involves translating complex technology offerings into simple, persuasive messaging for websites, campaigns, sales collaterals, and overall brand communication. The ideal candidate should be able to balance creativity with business understanding.Key Responsibilities Brand&Marketing Communication Develop clear, compelling messaging aligned with brand positioning Translate business offerings into customer-centric, benefit-driven communication Maintain consistency in tone, voice, and messaging across all platforms Website&Digital Content Write and optimize website pages, landing pages, and product/service descriptions Simplify technical concepts (Cloud, Data Centers, AI, etc.) into easy-to-understand content Continuously refine website messaging based on performance and feedback Campaign&Social Copy Create copy for integrated marketing campaigns across digital channels Develop engaging LinkedIn posts, ad copies, and campaign messaging Collaborate with design and social teams to deliver cohesive storytelling Sales&Marketing Collaterals Develop content for presentations, brochures, case studies, emailers, and newsletters Support sales teams with clear and persuasive communication materials Event&Communication Support Create content for event announcements, invitations, booth messaging, and post-event communication Ensure consistency across all event-related touchpoints Collaboration&Execution Work closely with marketing, design, motion, and social media teams Adapt long-form content into short-form, platform-specific formats Requirements Experience: 2–5 years in copywriting, content, or marketing roles Strong portfolio showcasing: Website content Campaign copy Marketing collateralsCore Skills Excellent writing, editing, and proofreading skills Strong understanding of brand messaging and storytelling Ability to simplify complex ideas into clear, impactful communication Understanding of B2B communication (preferred) Strong attention to detail and structured thinking Good to HaveExperience in B2B, Technology, SaaS, Cloud, or Data Center domains Exposure to brand strategy or positioning Familiarity with social media content formats, especially LinkedIn Basic understanding of SEO writing AI Tools (Good to Have) Familiarity with AI tools for content ideation, drafting, refinement, and workflow efficiencyEducation Bachelor’s degree in Engineering, Marketing, Communications, Journalism, or a related field Relevant certifications in content, copywriting, or digital marketing are a plus Key Traits Strong thinking and storytelling ability Ability to thrive in a fast-paced environment High ownership and attention to qualityOpen to feedback and continuous improvement Compensation&Details Experience: 2–5 years Location: Noida Apply below or share your profile at