Senior Area Manager, Kanpur

Sr. Sales Professional - General Trade Role Overview: The ideal candidate will be responsible for driving sales and market share growth for our product lines, including FMCG Food Products especially, Edible Oil, Hair Oil, Spices, this role requires a strong understanding of the FMCG sector, exceptional leadership skills, and a proven track record in sales management.Responsible for achieving sales targets, managing distributors, driving market expansion, and leading field teams to deliver strong execution across General Trade channels. HQ: Kanpur Area-UP&UK Key Responsibilities: Achieve monthly/quarterly sales&distribution targets for the assigned area. Manage distributor operations ROI, stock planning, claims, and secondary/tertiary sales. Expand numeric&weighted distribution; ensure full market coverage. Execute trade promotions, visibility plans, and retail activation. Lead and coach Sales Officers/TSEs; ensure productivity and route discipline. Conduct regular market visits to track competition, pricing, and consumer trends. Maintain strong relationships with retailers, wholesalers, and channel partners.Provide accurate sales reports, insights, and competitor updates to management. Skills Required Strong FMCG sales&distribution management Team leadership&negotiation skills Data-driven decision making Market understanding&execution excellence Qualifications Graduate/MBA preferred 8-10 yrs. of FMCG sales experience (General Trade), with at least 3-5 yrs. in team handling roles. Compensation Benefit Fixed salary ( offered salary depending upon the Exp .) Up to 12 LPA Performance Based lucrative incentives / bonuses.Medical Allowance Travel allowances / reimbursements. Other standard statutory benefits as applicable. Kindly revert back the same mail id ASAP [HIDDEN TEXT] HR Department Shalimar's