Digital Performance Marketing ManagerC / Consumer Apps) …, Bengaluru

We are looking for a hands-on Digital Performance Marketing Manager who has scaled consumer apps at high velocity and knows how to turn ad spend into predictable growth. This role is ideal for someone who has run and optimized large monthly budgets on Google and Meta, understands app growth economics, and obsesses over CAC, LTV, and ROAS. You will own end-to-end paid growth for our consumer apps, from acquisition strategy to daily optimization, experimentation, and scaling. Key Responsibilities 1.⁠ ⁠Paid Acquisition & Scaling Own and scale paid user acquisition across Google Ads (UAC, Search, Display, YouTube) and Meta Ads (Facebook, Instagram) Plan, execute, and optimize high-budget monthly spends with clear CAC and ROAS targets Scale campaigns profitably while maintaining cost efficiency and retention quality 2.⁠ ⁠App Growth Optimization Optimize for App Installs, In-App Events, Purchases, Subscriptions, and LTV Deep understanding of funnel metrics: CPI, CPA, Conversion Rate, Retention, ARPU, LTV Work closely with product and analytics teams to improve onboarding, activation, and monetization 3.⁠ ⁠Performance & Experimentation Run structured A/B tests on creatives, audiences, bidding strategies, and funnels Rapidly iterate on ad creatives, copies, hooks, and formats for scale Identify winning patterns and double down on what works 4.⁠ ⁠Analytics & Reporting Track and analyze performance using Firebase, Appsflyer/Adjust, GA, Meta & Google dashboards Build clear weekly and monthly reports with insights, not just numbers Translate data into actionable growth decisions 5.⁠ ⁠Budget Ownership & ROI Own monthly marketing budgets and ensure productive capital deployment Forecast spend vs growth impact and plan scale phases Strong focus on ROI-driven growth, not vanity metrics Qualifications & Experience Must-Have 3–6+ years of experience in Performance Marketing for Consumer Apps (B2C) Proven experience running and scaling paid ads on Google and Meta Hands-on experience managing large monthly ad budgets (₹10L+ / $50K+ per month or higher) Strong understanding of app growth metrics and mobile attribution Experience scaling apps across India and/or global markets Strongly Preferred Experience with subscription-based or freemium consumer apps Prior experience in high-growth startups or consumer tech companies Familiarity with creative strategy for performance (UGC, video ads, hooks, iterations) Experience collaborating with product, design, and content teams Skills & Mindset Extremely data-driven with a growth-first mindset Comfortable with high ownership and accountability Strong analytical thinking with attention to detail Ability to move fast, test aggressively, and scale winners Obsessed with performance, efficiency, and outcomes What Success Looks Like in This Role Consistent reduction in CAC while scaling user acquisition Strong improvements in LTV, retention, and ROAS Predictable and scalable paid growth engine for consumer apps
- Clear, insight-driven decision making backed by data Apply on Kit Job: kitjob.in/job/4n9gc1