Sr. Digital Marketing Specialist (Karyavattom)

Key Responsibilities
- Strategy Development: Formulate and execute overarching digital marketing strategies across multiple touchpoints to support business goals.
- Campaign Management: Plan, build, and manage online marketing campaigns, including SEO/SEM, PPC, social media, content marketing, and email marketing.
- Data Analytics & Optimization: Monitor KPIs (Key Performance Indicators) and ROI (Return on Investment). Analyze end-to-end customer experiences and adjust campaign spending for better performance.
- Cross-Functional Collaboration: Partner with content creators, web developers, and designers to optimize landing pages and user experience (UX).
- Budget Management: Oversee digital marketing budgets and allocate resources across various ad platforms to maximize returns.
- Vendor & Agency Relations: Collaborate with third-party vendors and media agencies to execute specialized tasks and campaigns.
- Industry Research: Conduct market research, analyze competitor strategies, and stay updated on the latest digital trends, tools, and algorithm changes. [1, 2, 3, 4, 5, 6, 7, 8] Required Qualifications & Skills
- Education: Bachelor’s degree in marketing, business, communications, or a related field.
- Experience: 4–6+ years of hands-on digital marketing experience, with a proven track record of successful campaigns.
- Technical Skills:
- Proficiency in web analytics tools (e.g., Google Analytics, GA4).
- Familiarity with Content Management Systems (e.g., WordPress, Shopify) and marketing automation platforms (e.g., HubSpot, Mailchimp).
- Deep understanding of SEO/SEM best practices and paid advertising networks (Google Ads, Meta/Facebook Ads).
- Analytical Mindset: Strong quantitative skills to interpret data, identify trends, and make data-driven decisions.
- Soft Skills: Excellent written and verbal communication, strong project management skills, and the ability to work in a rapid-paced, collaborative environment Pay: ₹32,000.00
- ₹35,000.00 per month Experience:
- Digital marketing: 5 years (Required) Location:
- Kariavattom, Thiruvananthapuram, Kerala (Required) Work Location: On the road Apply on Kit Job: kitjob.in/job/4n74xt