Marketing Manager (Kolathur)

1. Strategic Planning
- Develop and implement marketing strategies aligned with business goals
- Identify target markets and customer segments
- Plan product positioning, branding, and go‑to‑market strategies 2. Marketing Campaign Management
- Plan, execute, and monitor marketing campaigns (digital, print, events, etc.)
- Ensure campaigns meet targets for brand awareness, leads, and sales
- Optimize ongoing campaigns based on performance data 3. Market Research & Analysis
- Analyze market trends, customer behavior, and competitors
- Identify new opportunities and potential markets
- Use analytics to improve marketing effectiveness 4. Budget & Resource Management
- Prepare and manage marketing budgets
- Allocate resources efficiently to maximize ROI
- Track cost vs. performance for campaigns 5. Team Leadership & Coordination
- Lead and guide the marketing team
- Coordinate with other departments (sales, product, operations)
- Train, mentor, and evaluate team members 6. Brand & Communication Management
- Maintain consistent brand identity and messaging
- Oversee advertising, promotions, and content creation
- Ensure communication aligns with company image 7. Performance Monitoring & Reporting
- Track KPIs (leads, conversion rates, campaign ROI)
- Generate reports for management
- Recommend improvements based on data insights 8. Collaboration & Business Alignment
- Work with sales teams (for lead generation & conversions)
- Product teams (for market demand insights)
- Support product launches and growth initiatives [upwork.com] Easy Terms A Marketing Manager’s scope covers: Planning → Executing → Monitoring → Improving all marketing activities to drive brand awareness, customer acquisition, and revenue growth. construction / Realestate industry marketing. Pay: ₹20,000.00
- ₹30,000.00 per month Work Location: Hybrid remote in Kolathur, Chennai, Tamil Nadu Apply on Kit Job: kitjob.in/job/4loasp