Head of Marketing, Kurnool

Position Title: Head - Marketing Location: Visakhapatnam/ Hyderabad/ Bengaluru Role Summary The Head of Marketing is a strategic leader responsible for crafting and implementing a comprehensive marketing strategy to enhance brand awareness, student enrollment, and engagement. The role focuses on driving the institutions reputation as a premier education provider through innovative marketing campaigns and a deep understanding of the education sector.Key Responsibilities Strategic Planning and Leadership - Develop and execute a robust marketing strategy aligned with organizational goals. - Analyze market trends, competitor activities, and consumer behaviour to inform strategic decisions. - Lead, mentor, and manage a team of marketing professionals to achieve departmental objectives.Brand Management - Strengthen the institution’s brand identity across traditional and digital platforms. - Ensure consistent messaging and adherence to branding guidelines in all communication materials. - Drive thought leadership initiatives to position the institution as a leader in education.Campaign Management - Plan and implement multi-channel marketing campaigns for student recruitment and retention. - Oversee content marketing strategies, including blogs, videos, webinars, and social media. - Collaborate with academic and admissions teams to align marketing efforts with enrollment goals.Digital Marketing - Optimize the institution’s digital presence through SEO, SEM, email marketing, and social media. - Utilize analytics tools to measure campaign performance and improve ROI. - Develop strategies for lead generation and nurturing through CRM tools and automation platforms.Event Management - Coordinate on-campus and virtual events, such as open houses, webinars, and workshops. - Represent the institution at education fairs and conferences to expand its reach. Stakeholder Engagement - Work closely with internal stakeholders&external stake holders. - Foster partnerships with schools, colleges, and industry professionals for outreach. Budget Management - Develop and manage the marketing budget, ensuring cost-effective strategies and maximum ROI. - Oversee vendor relationships and negotiate contracts for advertising, printing, and digital tools.Qualifications and Experience - Master’s degree in Marketing, Business Administration, or a related field. - Experience Minimum 10+ years of experience in marketing, with at least 5 years in a leadership role. - Proven track record in the education industry or related sectors (e.g., ed-tech).Skills and Competencies - Strong understanding of the education industry’s dynamics and challenges. - Expertise in digital marketing, analytics, and campaign management. - Excellent communication, presentation, and interpersonal skills. - Strategic thinking with the ability to translate insights into actionable plans.- Proficiency in CRM and marketing automation tools. Key Performance Indicators (KPIs) - Growth in student enrollment and retention rates. - Increased brand visibility and reputation metrics. - ROI on marketing campaigns and lead generation efforts. - Engagement levels on digital platforms and social media.- Successful execution of events and partnerships. This role demands a passionate marketing leader who thrives in a dynamic environment, is data-driven, and has a deep commitment to advancing educational excellence. Note: This role involves travel across multiple campuses.