Hospital Marketing Manager (MSW), Raichur

Job Title : Hospital Marketing Manager Institute : NET’s - Navodaya Medical College Hospital and Research Centre Location : Raichur Karnataka Role Overview: We are looking for a proactive and result-driven Hospital Marketing Manager to drive patient footfall growth and strengthen the outreach network of Navodaya Medical College Hospital&Research Centre. The ideal candidate should have strong local market knowledge, excellent communication skills, and a good understanding of government healthcare schemes and patient facilitation processes. Key Responsibilities: - Develop and execute strategies to increase patient footfall across hospital departments.- Build strong referral networks with local doctors, clinics, hospitals, diagnostic centers, corporates, and community organizations. - Conduct regular field visits, promotional activities, and outreach programs across the region. - Organize health camps, awareness drives, and community engagement initiatives.- Guide and support patients regarding government healthcare schemes such as Ayushman Bharat, ABHA (Ayushman Bharat Health Account), and other applicable health benefit programs. - Coordinate with internal teams to ensure smooth patient onboarding, registrations, and service experience. - Identify new business opportunities and partnership channels to improve patient acquisition.- Track referral trends, outreach performance, and submit regular business development reports. Requirements: - Master's degree in Business Marketing, Healthcare Management, MSW or related field. - Prior experience in hospital marketing, healthcare business development, patient counseling, or healthcare outreach is preferred.- Strong understanding of Ayushman Bharat, Yashaswini, Ayush, ABHA, and other government healthcare schemes. - Fluency in Kannada is mandatory. Knowledge of Telugu will be an added advantage. - Excellent networking, communication, and interpersonal skills. - Willingness to travel locally for field visits and outreach activities.Preferred: - 2 to 5 Years of Experience working with hospitals, healthcare institutions, or medical outreach programs. - Good understanding of the local healthcare ecosystem and patient behavior.