Business Transformation Design Lead (Delhi Division)

Company Profile: We are world's first technology-driven online marketplace that helps compare and purchase the right software for your needs. Currently associated with thousands of esteemed Software Vendors, Techjockey is a stellar platform for technology/software buying. We are disrupting the industry by catering over 23,000+ software products across 1000 categories+ (Helped 1,00,000+ businesses as our clients in just the last 12 months). A highly experienced workforce, a resilient presence in the Indian and International markets, and stout clientele helps us provide the most suitable business software technology. Location: 81/1, 2nd Floor, Aurobindo Tower, Sri Aurobindo Marg, Adchini, Malviya Nagar Experience: 10+ years Key Responsibilities: 1. Strategic Growth & Brand Alignment
- Develop and execute growth frameworks aligned with overall business goals
- Identify new growth opportunities across channels and markets
- Build and strengthen brand positioning, messaging, and differentiation
- Ensure consistent brand identity across all paid, owned, and earned channels 2. Performance Marketing Ownership
- Drive CPL, CAC, and ROI optimization 3. Branding
- Manage and optimize campaigns across platforms like Google Ads, LinkedIn, Meta, and programmatic
- Own media planning, budget allocation, and spend efficiency
- Lead brand strategy, awareness, and recall initiatives
- Develop integrated brand campaigns across digital and offline channels
- Ensure consistency in brand voice, tone, and visual identity
- Measure brand performance through metrics like awareness, engagement, and share of voice 4. Organic Growth & SEO
- Lead SEO, content marketing, and organic acquisition strategies
- Improve website traffic, keyword rankings, and conversion funnels
- Collaborate with content and product teams for inbound growth 5. Budget & ROI Management
- Own and manage large-scale marketing budgets
- Ensure strong ROI and efficiency metrics across campaigns
- Build forecasting and performance models 6. Funnel Optimization
- Optimize full funnel: Awareness → Lead → MQL → SQL → Revenue
- Improve conversion rates across landing pages and campaigns
- Work closely with sales to ensure lead quality 7. Analytics & Reporting
- Track and analyze performance metrics (CPL, CAC, ROAS, LTV)
- Build dashboards and present insights to leadership
- Use data to drive decision-making and experimentation 8. Team Leadership
- Lead and mentor a team of performance marketers
- Work cross-functionally with sales, product, and tech teams Requirements:
- Experience: 10+ years in performance marketing (B2B preferred)
- Strong experience in both paid & organic growth
- Proven track record of managing high budgets and delivering ROI
- Expertise in CPL optimization and lead generation funnels
- Hands-on experience with tools like:
- Google Ads, LinkedIn Ads
- Google Analytics / GA4
- CRM tools (HubSpot, Salesforce, etc.)
- Experience working in mid to large-sized organizations (preferred)
- Strong analytical and problem-solving skills
- Leadership experience managing teams Positive to Have
- Experience in SaaS / Tech / Marketplace businesses
- Exposure to international markets
- Strong understanding of marketing automation Apply on Kit Job: kitjob.in/job/4lcb79