AVP/ Manager - Marketing, Mysuru

Key Responsibilities Develop and implement comprehensive marketing strategies aligned with organizational objectives. Lead and manage the marketing team to ensure effective planning and execution of campaigns. Conduct market research and analyze consumer behavior to identify growth opportunities and market trends.Collaborate with cross-functional teams to align marketing initiatives with business goals. Plan and manage marketing budgets to maximize return on investment and campaign effectiveness. Monitor, analyze, and report on marketing performance metrics and KPIs. Develop branding, promotional, and communication strategies to strengthen market positioning.Drive digital marketing, lead generation, and customer engagement initiatives. Ensure consistency in brand messaging across all marketing channels and campaigns. Stay updated with industry trends, competitor activities, and emerging marketing technologies.