Retail Distribution Manager – Dealer & Channel Network …, Delhi

Experience : 68Years (Mandatory: Channel / Dealer Network Development) Locations : Delhi| Mumbai | Bengaluru/Hyderabad Function : ChannelSales | Dealer/Distributor Development | Market Expansion | Sell-In Sell-Out KeyResponsibilities Dealer Distributor Network Expansion
- Identify, evaluate, and onboard dealers, sub-dealers, and distributors across assigned markets.
- Map white spaces and create a structured city-by-city expansion strategy .
- Ensure partners meet display, working capital, and performance requirements. Sales Targets Commercial Delivery
- Own monthly targets for:

Primary Sales (sell-in)

Secondary Sales (sell-through)

Revenue, GM%, and partner-level productivity
- Drive partner-wise growth plans with explicit KPIs and monthly reviews.
- Launch channel schemes, trade promotions, and festival campaigns to accelerate throughput. Channel Enablement Training
- Train partners and their sales staff on Pepperfry product lines, USPs, pricing, and display rotation.
- Ensure accurate demos, sampling support, and regular product refresh cycles.
- Create territory-level marketing activation plans. Market Intelligence Competitive Benchmarking
- Track competitor activity: pricing, margins, schemes, inventory strategy, collections, dealer payout cycles.
- Provide insights to HO on product gaps, customer demand patterns, regional preferences, and assortment needs. Operational Discipline Collections
- Ensure healthy channel credit cycles and on-time partner payments.
- Drive zero defaults through regular credit reviews and partner governance.
- Own the end-to-end dealer lifecycle : onboarding training performance retention exit (if needed). Relationship Management
- Build strong relationships with:
- Dealers, sub-dealers, distributors
- Retailers channel influencers
- Local architects interior contractors (for upsell opportunities)
- Be the trusted point of contact for market escalations and quick problem resolution. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying. Apply on Kit Job: kitjob.in/job/4lnq8i