Retail Distribution Manager €“ Dealer & Channel Network …, Delhi

Experience : 68Years (Mandatory: Channel / Dealer Network Development)

Locations : Delhi| Mumbai | Bengaluru/Hyderabad

Function : ChannelSales | Dealer/Distributor Development | Market Expansion | Sell-In Sell-Out

KeyResponsibilities

Dealer Distributor Network Expansion

Identify, evaluate, and onboard dealers, sub-dealers, and distributors across assigned markets.

Map white spaces and create a structured city-by-city expansion strategy .

Ensure partners meet display, working capital, and performance requirements.

Sales Targets Commercial Delivery

Own monthly targets for:

Primary Sales (sell-in)

Secondary Sales (sell-through)

Revenue, GM%, and partner-level productivity

Drive partner-wise growth plans with explicit KPIs and monthly reviews.

Launch channel schemes, trade promotions, and festival campaigns to accelerate throughput.

Channel Enablement Training

Train partners and their sales staff on Pepperfry product lines, USPs, pricing, and display rotation.

Ensure accurate demos, sampling support, and regular product refresh cycles.

Create territory-level marketing activation plans.

Market Intelligence Competitive Benchmarking

Track competitor activity: pricing, margins, schemes, inventory strategy, collections, dealer payout cycles.

Provide insights to HO on product gaps, customer demand patterns, regional preferences, and assortment needs.

Operational Discipline Collections

Ensure healthy channel credit cycles and on-time partner payments.

Drive zero defaults through regular credit reviews and partner governance.

Own the end-to-end dealer lifecycle : onboarding training performance retention exit (if needed).

Relationship Management

Build robust relationships with:

Dealers, sub-dealers, distributors

Retailers channel influencers

Local architects interior contractors (for upsell opportunities)

Be the trusted point of contact for market escalations and quick problem resolution.

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