Social Media Manager, Safipur

Location: Mohali On-site Working Hours: Monday to Friday 6:30 AM - 3:30 PM (IST) Market Focus: United States (Residential Solar) The Role- We are looking for a creative, data-driven Social Media Manager to own our brand's voice across LinkedIn, Facebook, Instagram, and X (Twitter). You will be responsible for the end-to-end social strategy: from content ideation and graphic design (using tools like Canva/Adobe) to community management and performance tracking.Requirements Key Responsibilities- Content Strategy: Create a monthly content calendar that speaks to the specific needs of US homeowners (e.g., rising energy bills, tax credits, and sustainability) Platform Management: Daily posting and engagement on Facebook, Instagram, and LinkedIn to build a community around the Lytegen brandCreative Execution: Design high-quality visuals and short-form video (Reels/TikToks) that explain complex solar concepts simply and beautifully Community Engagement: Monitor and respond to comments/DMs proactively, ensuring a premium 'customer-first' brand voice Performance Tracking: Analyze engagement metrics and lead attribution. You must be able to tell us what's working and what isn'tTrend Monitoring: Stay ahead of US social trends and AI tools to keep our content fresh and viral-ready Requirements- Experience: 5+ years in Social Media Management, ideally for a high ticket size B2C brand Industry Knowledge: Experience in Solar, or Home Improvement is a massive plus but not mandatoryVisual Skills: Proficiency in Canva. Basic editing skills are essential Copywriting: Native-level English proficiency with a deep understanding of US cultural nuances and 'American-style' marketing hooks Data-Driven: Ability to move beyond 'vanity metrics' and focus on how social media impacts the sales funnel