Digital Marketing, Pune

Requirement Experience: 2-4 years Qualification Post graduate / Course in Digital Marketing– good to have Location: Pune (Baner) Role Category Digital Marketing Role Individual Contributory Employment Type Permanent Job, Full Time Soft Skills Must have good communication skills and leadership skillRole And Responsibilities End to end digital paid media strategy creation Managing leads and client servicing for existing digital media clients. Research and creation of pitches along with the team Google Adwords, Social Ads&Analytics Technical Expertise Thorough understanding of SEM - Google Adwords, Social Ads, Google Analytics Expert in managing paid search campaigns Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords featuresExcellent understanding of Google Analytics and deriving to action items from data points Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising Work jointly with internal team to drive campaign strategy&development Identify growth opportunities from the client portfolio and drive revenue Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience Monitoring buying strategies Liaising and building relationships with clients and media sales companies Optimise plans and budget according to the best media mixCreating and executing paid media campaigns across our channels of records Analyzing, Recording and Troubleshooting performance data in excel Making in-the-moment campaign management decisions with massive budgets Mentor and groom the team members Focuses on increasing both site traffic and revenue for Inforgrowth.com. Analyze performance through analytics toolsDevelop and manage digital marketing strategy Manage and maintain the organisation's website(s) Write and optimise content for the website and social networking accounts such as Facebook and Twitter Track and analyse website traffic flow and provide regular internal reports Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionFix any errors or bugs in online content Create online banner adverts and oversee pay per click (PPC) ad management Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront Apply Now