Content writer (D2C experience only), Pune

Company Description UrbanGabru is a brand dedicated to revolutionizing men's fashion and grooming in India. Launched to break stereotypes and promote a community of style-conscious men, the brand focuses on empowering urban men to express themselves confidently through fashion and grooming. UrbanGabru aims to cater specifically to men's lifestyle needs, inspiring them to embrace their individuality while maintaining a stylish and modern appearance. The company is committed to providing high-quality products and fostering a sense of identity and self-confidence for men.Role Description This is a full-time on-site role for a Content Writer located in Pune City. The Content Writer will be responsible for producing engaging and high-quality web content, crafting well-researched content strategies, and conducting thorough research to understand target audiences and brand positioning. The role will also involve writing and proofreading various forms of content to ensure clarity, accuracy, and alignment with the brand's voice. Day-to-day tasks will include collaborating with the marketing and creative teams to develop impactful messaging catered to the Direct-to-Consumer (D2C) audience.Qualifications Proficiency in Web Content Writing and Writing to produce compelling and targeted materials Expertise in creating and implementing effective Content Strategies Strong Research skills to gather relevant information and insights Proven experience in Proofreading to ensure accuracy and quality standardsAbility to work in a fast-paced, collaborative environment and meet deadlines Exceptional written and verbal communication skills, with attention to detail Experience or familiarity with Direct-to-Consumer (D2C) marketing practices is highly preferred Bachelor's degree in English, Journalism, Marketing, Communications, or related field is a plus