PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS (Pune)

**Introduction** A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most creative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience. **Your role and responsibilities**
· Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail
· Provide forecasted volumes in campaign requirement sessions
· understand JS in Adobe Campaigns and APIs
· Apply business rules, inclusions, exclusions and guide segmentation.
· Collaborate with client team to set up email, and SMS creatives using standard templates in Adobe Campaign Classic.
· Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.
· Perform QA on audience and creative to ensure the right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
· Perform Audience file validation against the specific creative to confirm correct set of customers is receiving the campaign.
· Perform checks on the creative for design, layout and preview with the actual populated data.
· Perform rendering validation across multiple operating systems and device types
· Scheduling and launching campaigns after all QC steps are performed.
· Track deployment details and schedules per requirements.
· Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment
· High-level understanding of databases from Customer data to Campaign data level
· Understanding of data flows and ETL/workflow schedules
· Hands-on experience in SQL, Oracle, or another relational database for building package triggers
· Monitoring system health, providing input for the application server and providing database server clean-up activities
· Monitor automated campaigns **Required technical and professional expertise**
· Graduate or postgraduate with 5 to 8 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.
· Adobe, SQL, MS Office
· Project management skills by collaborating with key stakeholders.
· Strong understanding of data segmentation concepts **Preferred technical and professional experience**
· Prior experience with Adobe platforms like Adobe Campaign Classic, Campaign Standard/AJO/AEP
· Data Engineering Skills
· Ability to think on feet, multi-task, prioritize and work under pressure
· Responsible, with a positive attitude and ability to work well with a team
· Flexibility to work in different time zones to accommodate global projects IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. Apply on Kit Job: kitjob.in/job/4n8inz