Vice President - Performance Marketing (Purulia)

Nestasia is looking for a VP
- Performance Marketing who will have the end-to-end responsibility for building and delivering a predictable and scalable customer acquisition strategy. The VP
- Performance Marketing has to spearhead the marketing strategies and be able to plan and execute those while supporting a team.Note: This is a hybrid role requiring presence in Kolkata (Head-Office) for 10 days every month, with the remaining 20 days working remotely.Duties and responsibilities- Creating and executing a strong performance marketing strategy& execution plan- Own the strategy for all media: paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) from conception to execution.- Be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns.- Developing and managing digital prospecting and remarketing campaigns- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels- Identifying and testing new channels to continue to meet or exceed established critical metrics- Working closely with the management to share funnel conversion improvement ideas, feedback & present results- Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.- Drive optimization plans through analysis of large data sets.- Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization.- Be the point of contact with our digital media agency.- Lead, motivate and grow the team and share expertise to improve and better the growth of the brandDesired Candidate Profile- Excellent communication and analytical skills- Should have attention to details- Should have valuable work ethics and calm attitude- 6-8 years performance marketing experience where D2C performance management activities have been managed and has worked on high budget (100 Cr+) brands, 2-3 years in an agency and 4-5 years in a consumer focused brand- Ability to work with multiple stakeholders/ external agencies- Digital media understanding, planning and evaluation- Strong creative sensibilities- High ownership and passion- Experience working on multiple projects and managing tight timelines Apply on Kit Job: kitjob.in/job/4mduug