Branding Expert (Rourkela)

Role Overview:As a Branding Expert (Core Team Member) at Lavishtag, your main responsibility will be to develop and implement comprehensive branding strategies that align with business goals. You will play a crucial role in maintaining the visual and verbal brand identity, planning and executing digital marketing, PR, and promotional campaigns. Your analytical skills will be key in analyzing market trends and competitor activity to refine brand positioning. Additionally, you will be responsible for generating and managing engaging content across social media and other digital platforms, handling public relations including influencer collaborations, media outreach, and brand reputation management, and ensuring brand consistency across all marketing channels and touchpoints. This leadership role will require hands-on responsibility and active participation in strategic discussions as part of the core leadership team.Key Responsibilities:- Develop and implement comprehensive branding strategies aligned with business goals- Manage and maintain the visual and verbal brand identity- Plan and execute digital marketing, PR, and promotional campaigns- Coordinate with designers, content creators, and marketing teams- Analyze market trends and competitor activity to refine brand positioning- Generate and manage engaging content across social media and other digital platforms- Handle public relations (PR) including influencer collaborations, media outreach, and brand reputation management- Ensure brand consistency across all marketing channels and touchpoints- Contribute to strategic discussions as part of the core leadership teamQualifications:- Strong understanding of brand development, management, and positioning- Proven experience in PR strategy and media relationship building- Hands-on knowledge of digital marketing, social media, and content strategy- Excellent communication, project management, and leadership skills- Ability to think creatively and solve problems with a strategic mindset- Team player, with a collaborative attitude in an on-site work environment- Experience in fashion, jewellery, or lifestyle sectors is a strong plus- Bachelors degree in Marketing, Communications, Business, or a related field- Minimum 3 years of relevant work experience in branding and PR Role Overview:As a Branding Expert (Core Team Member) at Lavishtag, your main responsibility will be to develop and implement comprehensive branding strategies that align with business goals. You will play a crucial role in maintaining the visual and verbal brand identity, planning and executing digital marketing, PR, and promotional campaigns. Your analytical skills will be key in analyzing market trends and competitor activity to refine brand positioning. Additionally, you will be responsible for generating and managing engaging content across social media and other digital platforms, handling public relations including influencer collaborations, media outreach, and brand reputation management, and ensuring brand consistency across all marketing channels and touchpoints. This leadership role will require hands-on responsibility and active participation in strategic discussions as part of the core leadership team.Key Responsibilities:- Develop and implement comprehensive branding strategies aligned with business goals- Manage and maintain the visual and verbal brand identity- Plan and execute digital marketing, PR, and promotional campaigns- Coordinate with designers, content creators, and marketing teams- Analyze market trends and competitor activity to refine brand positioning- Generate and manage engaging content across social media and other digital platforms- Handle public relations (PR) including influencer collaborations, media outreach, and brand reputation management- Ensure brand consistency across all marketing channels and touchpoints- Contribute to strategic discussions as part of the core leadership teamQualifications:- Robust understanding of brand development, management, and positioning- Proven experience in PR strategy and media relationship building- Hands-on knowledge of digital marketing, social media, and content strategy- Excellent communication, project management, and leadership skills- Ability to think creatively and solve problems with a strategic mindset- Team player, with a collaborative attitude in an on-site work environment- Experience in fashion, jewellery, or lifestyle sectors is a strong plus- Bachelors degree in Marketing, Communications, Business, or a related field- Minimum 3 years of relevant work experience in branding and PR Apply on Kit Job: kitjob.in/job/4m6ikd