Senior Research Manager Salem

Role Title: Senior Manager – Research & Insights Location: Tiruppur, Tamil Nadu Experience: 8–12+ years

Department: Brand Marketing Reports To: Chief Marketing Officer Employment Type: Full time

Role Objective

Drive strategic consumer understanding and evidence-based decisions for Ramraj Cotton’s product, brand, and channel strategies. You will lead primary & secondary research, translate complex data into explicit business insights, and partner across marketing, product, retail & e-commerce teams to inform strategy, improve execution, and fuel growth.

Core Responsibilities

Research Strategy & Planning

• Define research goals and business questions tied to brand, category, product, and customer experience priorities.

• Develop research frameworks and learning roadmaps that guide strategic decisions.

• Integrate syndicated, internal, and custom research insights into holistic perspectives on consumer and market trends.

End-to-End Research Execution

• Design and execute primary research (qualitative & quantitative): IDIs, FGDs, concept tests, segmentation, usage & attitude studies, pricing research, and shopper research.

• Lead secondary research: industry reports, syndicated data, competitor intelligence, and trend analyses.

• Build research instruments (screeners, discussion guides, questionnaires), define sampling plans, and manage execution.

Insight Generation & Synthesis

• Analyse data using statistical tools and qualitative frameworks; extract insights with business relevance.

• Translate findings into concise, compelling narratives with actionable recommendations.

• Create dashboards or insight trackers that support ongoing monitoring and decision-making.

Stakeholder & Agency Management

• Collaborate with cross-functional partners (marketing, retail, product, e-commerce, sales) to embed insights into planning and execution.

• Brief and manage external research partners/agencies; align them to quality standards and deliverables.

• Present insights Apply on Kit Job: kitjob.in/job/4mh4dw