Performance Marketing (Sangli)

Key Responsibilities
• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid channels
• Drive traffic, conversions, and revenue growth for the E-commerce website
• Collaborate with the E-commerce team to align campaigns with product launches, promotions, and seasonal trends
• Monitor and optimize key metrics including CAC, ROAS, CTR, and conversion rates
• Manage campaign budgets and ensure efficient allocation to maximize ROI
• Conduct A/B testing across creatives, landing pages, and audience segments
• Work with design and content teams to create high-performing ad creatives and copies
• Analyze campaign performance and generate actionable insights and reports
• Identify recent growth opportunities across channels (affiliate marketing, marketplaces, etc.)
• Stay updated with industry trends, tools, and best practices Key Requirements
• 3–7 years of experience in performance marketing, preferably in an E-commerce or D2C environment
• Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools (Google Analytics, etc.)
• Strong understanding of conversion funnels, attribution models, and customer journeys
• Experience working with E-commerce platforms (Salesforce commerce cloud, Magento, etc.) is a plus
• Analytical mindset with strong problem-solving skills
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
• Good communication and stakeholder management skills Preferred Skills
• Experience with remarketing and audience segmentation strategies
• Familiarity with marketing automation tools and CRM platforms
• Basic understanding of SEO and organic growth strategies
• Exposure to influencer/affiliate marketing is a plus Apply on Kit Job: kitjob.in/job/4muawk