Digital Marketing Manager, Sangli

If you're passionate about leveraging digital channels to drive growth and have a proven track record in strategic marketing initiatives, we want to hear from you! Join us in shaping the future of our brand and expanding our digital presence. Role Objectives - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. - Experience in US market is important. - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics. - Managing social media campaigns and working on employer branding. Job Responsibilities - Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels - Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads - Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsSkills and Qualifications - Bachelor’s degree in marketing, business, or related field, Master’s degree is a plus - Excellent written and verbal communication skills - Proven experience developing marketing plans and campaigns - Strong project management, multitasking, and decision-making skills- Metrics-driven marketing mind with eye for creativity - Experience with marketing automation and CRM tools - Proficiency with online marketing and social media strategy To apply share your CV on