Growth + Distribution Lead (Secunderabad)

Job Title: Growth + Distribution Lead Company Name: Zero Protocol Workplace Type: On-Site Location: Hyderabad, Telangana, India Employment Type: Full-time About the Job Zero Protocol is a bilingual (Telugu + English) podcast exploring ambition, identity, self-awareness, and inner growth. We host founders, creators, and thinkers who are redefining success with clarity, courage, and calm. We publish across YouTube, Instagram, and audio streaming platforms and care deeply about two things: 1. Hosting impactful conversations 2. Making sure people actually see it We are hiring a Growth + Distribution Lead to own how our content gets packaged, published, distributed, understood, and scaled. This is one of the most important roles in our team. Role Overview You will own audience growth across platforms. That means making sure every episode, clip, title, thumbnail direction, launch, and distribution decision is working toward one thing: getting the right people to click, watch, stay, share, and come back You should understand the difference between:
• content that is good
• content that is discoverable
• content that compounds And ideally, you should know how to make all three happen together. Key Responsibilities
• Own YouTube publishing and distribution strategy
• Lead title ideation, metadata, descriptions, and chaptering
• Collaborate on thumbnail and packaging strategy
• Build and manage Instagram Reels distribution plans
• Oversee short-form rollout and sequencing from each episode
• Ensure proper publishing across Spotify, Apple Podcasts, and other audio platforms
• Track and analyze content performance across platforms
• Pull insights from CTR, audience retention, watch time, shares, saves, and repeat viewership
• Recommend and execute growth experiments across titles, hooks, formats, timing, and packaging
• Build guest amplification and post-launch distribution systems
• Develop repeatable workflows for content distribution and reporting What You Need to Be Good At Let's keep this simple. You should probably apply only if:
- You understand YouTube properly: CTR, watch time, retention, subscriber conversion, packaging, title logic, viewer behavior, all of it
- You understand Instagram Reels beyond post more frequently and use trending audio
- You can look at numbers and tell us what they mean without turning into a management consultant in a black t-shirt
- You have robust editorial judgment for titles, hooks, framing, and audience positioning
- You can build systems.
- You can think strategically and execute consistently
- You have worked with content, creators, podcasts, media brands, or distribution-heavy businesses(good to have)
- You are comfortable in a fast-moving creative environment where people care about quality and don't enjoy babysitting
- You can take ownership without needing daily spoon-feeding You'll Probably Do Well Here If:
• You've helped grow a YouTube channel, creator brand, podcast, or media company
• You understand Indian internet behavior and platform culture
• You know the difference between reach, relevance, retention, and actual brand-building
• You have taste
• You have judgment Please Don't Apply If:
• You think hashtags are a strategy
• Your entire growth plan is let's post consistently
• You've only handled brand pages posting Diwali creatives and Women's Day quotes
• You need seven meetings to change a YouTube title
• You say viral a lot, but cannot explain retention curves
• You like making dashboards more than making decisions
• Your biggest skill is sounding busy
• You want a chill social media role where nothing is your fault To apply, please send:
• Resume
• Portfolio or relevant work samples
• Links to channels, brands, or projects you have helped grow
• A short note on why you are a fit for this role
• 3 observations on how you would improve a podcast's distribution strategy
• 1 example of a title or packaging improvement you would suggest for a long-form episode Apply here: [HIDDEN TEXT] Apply on Kit Job: kitjob.in/job/4n19hp