Retention Manager- Ethniq (Nagar)

Role Summary Owns the post-purchase customer relationship and subscription revenue engine. Target churn of 8–10%. Owns subscription MRR monthly. Key Responsibilities Build and manage the 7-touch post-purchase email/WhatsApp onboarding sequence for each product — Day 1 through Day 45 Set up and manage WhatsApp automation: order confirmation, shipping, delivery, subscription renewal reminders, failed payment recovery Build the churn-saver sequence — triggered when a subscriber initiates cancellation. Target save rate above 30%. Build the win-back campaign for churned subscribers Manage list segmentation: by product, subscription status, purchase history, quiz path, and lifecycle stage Build and manage referral programme CRM flows Track and report monthly: active subscribers, MRR, churn rate, save rate, email open rate, WhatsApp read rate Run A/B tests on subject lines, send times, message content, and CTA placement 3–5 years of CRM or retention marketing in D2C, subscription brands, or FMCG with loyalty programmes Hands-on Klaviyo / MoEngage / Webengage / Clevertap — able to build flows, set triggers, and segment independently WhatsApp Business API experience: WATI, Interakt, or similar Solid understanding of subscription metrics: MRR, churn rate, LTV, cohort analysis, net revenue retention Data-driven — comfortable building retention dashboards and presenting findings to leadership Experience with Zoho CRM or similar — understands webhook setup and bidirectional data syncExperience with loyalty programme mechanics — points, tiers, rewards SMS / WhatsApp marketing experience Basic HTML for email template editing Understanding of health supplement usage cycles and when customers are likely to churn Apply on Kit Job: kitjob.in/job/4n7l63